In a company without purpose, people have only a vague idea of what they’re supposed to do. There’s always activity and busyness, but it’s often frenetic, disorganized, and focused solely on short-term goals. There’s a lack of direction and commitment to purpose.

Knowing why you’re here, and who you want to be, isn’t a part-time job. The challenge is to live out what you stand for, intentionally, in every moment. ~ Tony Schwartz, author