Author Archives: Tim Link

When a mission statement is well written, it serves as a declaration of purpose. But corporate mission statements are often little more than a descriptive sentence about products, aspirations, or desired public perceptions. They’re more powerful when they clearly and specifically articulate the difference your business strives to make in the world.

The more I speak with people working hard in organizations, the less I see a “9 to 5” mentality. As work evolves in the 21st century, separating our professional and personal lives proves to be an artificial divide. Your personal purpose influences your work purpose, and vice versa.